App Privacy Policy

Welcome to the 21D App Support page!
We’re here to help you get the most out of your 21D experience specifically on our app.

1. Introduction
Welcome to the 21D App.
This app provides educational and inspirational video content about full mouth dental implants.Your privacy is important to us. This Privacy Policy explains how wecollect, use, and protect your personal information when you use our app.

2. Information We Collect
We collect the following types of information:
a. Basic Information
When you create an account or interact with the app, we may collect: Name Surname Email address Phone number

b. Usage Information
To help us understand and improve our service, we automatically collect information about how you use the app, including: Which videos you watch How long and how many times videos     are watched Actions taken within the app (e.g.,     liking, sharing, or saving content)

c. Future Contact Form Information
When our contact form becomes available, we may collect additional details such as: Which description best matches your     situation: Upper Jaw, Lower Jaw, or Both Jaws Age range: Under 45 or Over 45 Preferred method of communication:     WhatsApp or Phone Call Closest clinic location (selected     from a dropdown list) Confirmation that you understand the     treatment is not subsidised by the NHS (tick box) How you heard about us (e.g., online ads, social media, etc.)

3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our app and services
- Understand which videos and content are most helpful or popular Personalize your experience within the app
- Communicate with you (e.g. appointment scheduling, inquiries)
- Send updates, educational materials or promotional information (if you consent)
- Comply with legal obligations

Legal Basis for Processing
We process your personal data on the following legal bases:
- Consent – when you sign up, contact us, or agree to receive updates or marketing materials.
- Legitimate Interest – to analyse and improve app performance and user experience.
- Legal Obligation – when required to comply with UK laws or regulatory     authorities.

4. How We Store and Protect Your Data
Your information is securely stored using industry-standard encryption and access controls.We take appropriate technical and organisational measures to prevent unauthorised access, alteration, or misuse of your data.

Data Transfers
Some of our service providers may store or process your data outsidethe UK.
In such cases, we ensure appropriate safeguards are in place — for example,UK-approved Standard Contractual Clauses or other legal mechanisms ensuring your data remains protected.

5. Analytics and Tracking
We may use analytics tools (such as Firebase or similar services) to understand how users interact with our app.
These tools collect anonymous or aggregated usage data and do not personally identify you.We do not use cookies or tracking technologies for targeted advertising within the app.

6. Sharing of Information
We do not sell your personal data.
We may share data only with:
- Service providers who help operate our app (under strict confidentiality agreements)
- Regulatory or legal authorities, if required by law
- Other Limited companies within the 21D Group

7. Your Rights
You have the right to:
- Access the personal information we hold about you
- Request correction or deletion of your data where it does not constitute part of your clinical records
- Withdraw consent to data processing (where applicable)
- Lodge a complaint with the UK Information Commissioner’s Office (ICO)
To exercise these rights, please contact us at CASE@21d.co.uk

8. Data Retention
We retain your personal information only as long as necessary to provide our services or comply with legal obligations.
When you delete your account or withdraw consent, we will securely delete or anonymize your data within 12 months, unless a longer retention period is required by law.

9. Children’s Privacy
Our app is intended for users aged 18 and over.
We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately so we can remove it.

10. Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted in the app with an updated “Effective Date.”
We encourage you to review this policy periodically.

11. Contact Us
If you have any questions about this Privacy Policy or how your data is used,please contact us:
21D Dental Clinics
CASE@21d.co.uk
www.21d.co.uk